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  • PCC514 - Ethics of Public Relations
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  • Course data
    General
    Getting Started
    Instructor Kit
    Module 1: Introduction to PR Ethics
    Module 1: Overview
    Module 1: Pre-Class — Prepare Before the Live Session
    Module 1: Self-Introduction
    Module 1: Discussion: Understanding Ethics in PR
    Module 1: Online Live Instructor Led Session
    Module 1: Breakout Activity
    Module 1: Intro to ethics (PDF)
    Module 1: Post-Class — Consolidate and Submit
    Module 1: Written Reflection
    Module 1: Summary
    Module 1: References
    Module 2: Ethics in PR and Responsible Advocacy
    Module 2: Overview
    Module 2: Pre-Class — Prepare Before the Live Session
    Module 2: Discussion: Faith-Driven Ethical Advocacy
    Module 2: Online Live Instructor Led Session
    Module 2: Breakout Activity
    Module 2: Responsible Advocacy (PDF)
    Module 2: Post-Class — Consolidate and Submit
    Module 2: Written Reflection
    Module 2: Summary
    Module 2: References
    Module 3: Cultural Influence on Ethics 1
    Module 3: Overview
    Module 3: Pre-Class — Prepare Before the Live Session
    Module 3: Discussion: Cultural Ethics
    Module 3: Online Live Instructor Led Session
    Module 3: Breakout Activity
    Module 3: Cultural Influence 1 (PDF)
    Module 3: Post-Class — Consolidate and Submit
    Module 3: Written Reflection
    Module 3: Summary
    Module 3: References
    Module 4: Cultural Influence on Ethics 2
    Module 4: Overview
    Module 4: Pre-Class — Prepare Before the Live Session
    Module 4: Discussion: Ethics Across Cultures
    Module 4: Online Live Instructor Led Session
    Module 4: Breakout Activity
    Module 4: Cultural Influence 2 (PDF)
    Module 4: Post-Class — Consolidate and Submit
    Module 4: Written Reflection
    Module 4: Summary
    Module 4: References
    Module 5: Public Relations Code of Ethics
    Module 5: Overview
    Module 5: Pre-Class — Prepare Before the Live Session
    Module 5: Discussion: Ethics Across Cultures
    Module 5: Online Live Instructor Led Session
    Module 5: Breakout Activity
    Module 5: Public Relations Code of Ethics (PDF)
    Module 5: Post-Class — Consolidate and Submit
    Module 5: Written Reflection
    Module 5: Summary
    Module 5: References
    Module 6: Individual Assignment: Ethical Dilemmas
    Module 6: Overview
    Module 6: Pre-Class — Prepare Before the Live Session
    Module 6: Online Live Instructor Led Session
    Module 6: Individual Assignment 1: Ethical Scenario and Solutions
    Module 6: Presentation and Discussion
    Module 6: Post-Class — Consolidate and Submit
    Module 6: Written Reflection
    Module 6: Summary
    Module 7: Soft Power and Public Diplomacy
    Module 7: Overview
    Module 7: Pre-Class — Prepare Before the Live Session
    Module 7: Discussion: Global Influence Strategies
    Module 7: Online Live Instructor Led Session
    Module 7: Breakout Activity
    Module 7: Soft power (PDF)
    Module 7: Post-Class — Consolidate and Submit
    Module 7: Written Reflection
    Module 7: Summary
    Module 7: References
    Module 8: Midterm Exam
    Module 8: Overview
    Module 8: Pre-Class — Prepare Before the Exam
    Module 8: On Campus
    Module 8: Post-Class — Consolidate and Submit
    Module 8: Written Reflection
    Module 8: Summary
    Module 9: Crisis Communication and Ethics
    Module 9: Overview
    Module 9: Pre-Class — Prepare Before the Live Session
    Module 9: Discussion: Ethical Crisis Communication
    Module 9: Online Live Instructor Led Session
    Module 9: Breakout Activity
    Module 9: Crisis communication and ethics (PDF)
    Module 9: Post-Class — Consolidate and Submit
    Module 9: Written Reflection
    Module 9: Summary
    Module 9: References
    Module 10: Corporate Social Responsibility and Ethics: Part 1
    Module 10: Overview
    Module 10: Pre-Class — Prepare Before the Live Session
    Module 10: Discussion: Ethics and Sustainability
    Module 10: Online Live Instructor Led Session
    Module 10: Breakout Activity
    Module 10: Corporate social responsibility and ethics (PDF)
    Module 10: Post-Class — Consolidate and Submit
    Module 10: Written Reflection
    Module 10: Summary
    Module 10: References
    Module 11: Corporate Social Responsibility and Ethics: Part 2
    Module 11: Overview
    Module 11: Pre-Class — Prepare Before the Live Session
    Module 11: Discussion: Ethics and CSR
    Module 11: Online Live Instructor Led Session
    Module 11: Breakout Activity
    Module 11: CSR and Islamic ethics (PDF)
    Module 11: Post-Class — Consolidate and Submit
    Module 11: Written Reflection
    Module 11: Summary
    Module 11: References
    Module 12: Individual Assignment: Corporate Social Responsibility
    Module 12: Overview
    Module 12: Pre-Class — Prepare Before the Live Session
    Module 12: Online Live Instructor Led Session
    Module 12: Individual Assignment 2: CSR & Ethics
    Module 12: Presentation and Discussion
    Module 12: Post-Class — Consolidate and Submit
    Module 12: Written Reflection
    Module 12: Summary
    Module 12: References
    Module 13: Artificial Intelligence and PR Ethics
    Module 13: Overview
    Module 13: Pre-Class — Prepare Before the Live Session
    Module 13: Discussion: AI Ethics Challenges
    Module 13: Online Live Instructor Led Session
    Module 13: Breakout Activity
    Module 13: Artificial intelligence and PR ethics (PDF)
    Module 13: Post-Class — Consolidate and Submit
    Module 13: Written Reflection
    Module 13: Summary
    Module 13: References
    Module 14: Challenges of artificial intelligence
    Module 14: Overview
    Module 14: Pre-Class — Prepare Before the Live Session
    Module 14: Discussion: Ethics of AI
    Module 14: Online Live Instructor Led Session
    Module 14: Breakout Activity
    Module 14: Challenges of artificial intelligence (PDF)
    Module 14: Post-Class — Consolidate and Submit
    Module 14: Written Reflection
    Module 14: Summary
    Module 14: References
    Module 15: Fake News and Public Relations
    Module 15: Overview
    Module 15: Pre-Class — Prepare Before the Live Session
    Module 15: Discussion: Misinformation and Ethics
    Module 15: Online Live Instructor Led Session
    Module 15: Breakout Activity
    Module 15: Fake news and public relations (PDF)
    Module 15: Post-Class — Consolidate and Submit
    Module 15: Written Reflection
    Module 15: Summary
    Module 15: References
    Module 16: Review and Wrap Up
    Module 16: Overview
    Module 16: Pre-Class — Prepare Before the Exam
    Module 16: On Campus
    Module 16: Summary
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    Course information

    PCC514 - Ethics of Public Relations

    Skill Level: Beginner

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